ABC Creative Group - The Idea Drawer

Consider the Company Goals, Culture and Message before Rebranding

With the start of a new year, your company may be looking at a new look, new logo or new messaging: Something to freshen things up a bit. This sounds exciting and could drive some new revenue opportunities. Before you get too caught up in the glitz and glamour of a new logo, new colors [...]

Facebook or YouTube? Use Two!

What does it mean now that Facebook is entering the online video foray with fury? It’s time to diversify. YouTube remains the dominant force in the medium, but fellow social media giant Facebook presents a legitimate challenge as of late. While there’s still a decent gap in view counts when comparing viral videos on YouTube [...]

Your 2015 Marketing Strategy: So, What’s the Plan?

Not to freak anybody out, but December is next week. No, I’m not kidding. Dec. 1 has arrived – do you know where your 2015 marketing plans are? Maybe you’ve put it off or maybe you’ve never even had one. Relax. There’s still time to make 2015 your best year yet. Here’s a quick and [...]

Listen Up: Podcasts Are Back

Considering more than a decade has passed since the audio podcast became a widely used medium for talk shows, news and music discovery, it seems like a platform past its prime: the digital equivalent of a cassette tape. Things move fast in the “Internet of Things” era, where cars have become connected. Mobile devices can deliver [...]

Using Music to Make ‘Hits’

Online music services such as Pandora and Spotify play a special role in today’s world of advertising. Not only can they deliver customized tunes to ears around the globe, they have the power to target said ears with customized advertising. Agencies and digital marketers now have another avenue to reach their target demographics. Pandora and [...]

Refreshing Content Marketing with Webinars

Content marketing is what we are hearing about everywhere we turn. Content marketing and how brands use it to interact with potential customers is reshaping business-marketing strategies. It allows you to follow potential customers all the way through the sales process, customizing content in each phase. Providing potential and current clients great content allows you [...]

YouTube: Where the Commercials Are the Stars

You can skip to video in 5, 4, 3, 2, 1 – “Skip Ad >” Woo hoo! I’m out of here, right? Wait a minute. Is that Uma Thurman? … And 17 minutes later, I’m watching the end credits of a short film brought to me by the good folks at Jameson Irish Whiskey. What [...]

Eeny, Meeny, Miny, No! … Finding the Right Media Mix

We all know the tune and I’m sure we’ve all had a time where we just caught ourselves leaning on this completely random selection process to help make a decision. When it comes to placing ads or trying to determine the right media mix, so often we hear from clients that they just say “yes” [...]

Small Business Doesn’t Have to Stay Small with a Creative Marketing Strategy

This year I have been doing a lot of small business consulting. While consulting is definitely a huge part of all of our business, these clients are maybe just a little too small to have a large marketing budget that allows them to develop a full campaign. These are the niche industry companies or the [...]

Become a Resource for Your Customers with Content Marketing

There’s a reason we blog so much about social media. It’s a key driver if not the driver of content marketing. Content has graduated from buzzword to basic form of marketing. And just what is content marketing? It’s becoming a resource for your customers. It’s about connecting with clients on a deeper level. To grow [...]